PEN K Life Center
A showroom story people could experience.
The Challenge
Introduce PEN K Life Center through a launch that let guests experience its showroom and products firsthand.
Our Approach
Combine the grand opening with cooking demonstrations, celebrity conversations and on-site activities, supported by ongoing media communications.
Our Role
Strategic planning and consultation, launch event, ongoing media activities, KOL activity, presentation support and media training.
The Impact
The opening created opportunities for direct product experiences and was featured in lifestyle and business coverage.