DJI
Bringing product innovation closer to the media.
The Challenge
Give the media a closer understanding of DJI Phantom 4 and Osmo Mobile through direct product presentations.
Our Approach
Use small-group media briefings to connect product explanations, demonstrations and conversations with brand representatives.
Our Role
Media briefing and group interview coordination for DJI product communications.
The Impact
The briefings were followed by product and business coverage in print and online media.