TicWatch Pro
A wearable launch with a clear product focus.
The Challenge
Introduce TicWatch Pro through a media launch that put the product and its representatives at the centre of the story.
Our Approach
Combine the launch presentation, speaker conversation and product showcase with media-facing photo opportunities.
Our Role
Launch public relations and press conference support for TicWatch Pro.
The Impact
The launch received product coverage in print and online media, including technology publications.